Leadership Team
Experience, Knowledge, Technology & Passion

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Paula Newby


As CEO of Predixa, Paula Newby brings over 25 years of experience in Business Advisory and Strategic Transformation and has been instrumental in the development of its AI-based software (Predixa Dynamix) designed for Business Transformation and Diversity, Equity & Inclusion(DEI) as well as Gender Equality and Women’s Empowerment, enabling organisations to become more effective and empowered. 

Paula’s passion is to help organisations (via Predixa's consulting partners) on their Business Transformation and DE&I journeys to achieve their business and social aims, from the use of Predixa's diagnostic applications to achieve results more quickly, efficiently and accurately

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Zag Asghar

Managing Partner

Zag brings over 25 years of experience in strategic change and business transformation across a wide range of industry sectors.  His background in advisory services, combined with software and technology has been key in formulating Predixa’s AI-driven applications.

Zag is driven by innovations that truly help Predixa's consulting partners to make a difference in their clients' organisations.  From a DE&I perspective, Zag’s passion is to help organisations achieve a level of social excellence whereby employees at all levels are heard, engaged and valued, whilst at the same time, benefiting from more innovation and a stronger competitive position as a result.


Kirsten Westholter

Head of Strategic Consulting Partnerships

Kirsten Westholter is Head of Strategic Consulting of Predixa with over 20 years of experience in Business Process Improvement, Project Management and Strategic Transformation. 

Kirsten is a true advocate for “thinking without a box” and therefore often includes Design Thinking principles in her approach. She believes in innovative and disruptive technologies to make companies future-proof. Kirsten invests in long-lasting strategic relationships with customers as well as business partners, and embraces the successes for all parties as a result.


Jordan Imran

Head of Technology

Jordan's experience from working with leading-edge technologies and his management of technology teams has been key in the architecture and development of Predixa's diagnostic applications, Predixa Dynamix.

Jordan is passionate about using innovative technologies to help solve business challenges and has applied both human and artificial intelligence in the development of Predixa Dynamix.

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About Us

Predixa is a Diversity, Equity & Inclusion (DE&I) Advisory and technology company that utilises its leading-edge AI-driven DE&I Diagnostics that help companies achieve social and financial value from their DE&I strategy.

DE&I is, in effect, a culture transformation, and as such, the enormity of the work required to make changes that really matter for social and financial value become challenging. The fact is, every part of your organisation is impacted and every part needs to be involved. The complexity of the change needs analysis of multiple intersection points between departments, functions, age groups, genders, policies, leadership, strategy and multiple others.

To overcome this enormous task of collecting the sheer amount of disparate data that is required to be collected and analysed, we have developed sophisticated AI-driven business diagnostic applications, Predixa Dynamix DE&I  that delivers organisational transparency across the business that enables social and economic value to re achieved much faster and more accurately than conventional methods.

Clients who engage our DE&I services equipped with Predixa's diagnostics, have benefited enormously in achieving 'Rapid analysis to Rapid Execution with an unparalleled level of detail and accuracy delivered at a speed that would not be possible using conventional data gathering and analysis methods.

Our team's heritage in strategic business transformation, change management and DE&I with cross-industry experience has allowed us to experience the issues facing our clients and the pain of getting past the hurdles of their DE&I journey determining what actions to take to make improvements.  We believe we have solved the issue to social and financial value form DE&I - ask our clients!