Our Story & Managing Partners

PREDIXA was started thanks to the shared vision of our founders, Paula and Zag, as a result of years of experience in blue-chip corporates, in start-ups and as independent consultants themselves.

We wanted to develop a business solution that addresses both the pain points of executives looking to keep their companies competitive, while also being usable by visionary consultants looking to radically improve the engagement and review process with clients.

Our AI-based software distills decades of experience and technical expertise into a SaaS product made specifically to help leaders make the right business decisions quickly and effectively by analysing their organisations in a much more effective and efficient way. We work alongside a carefully selected team of consultants in the region to ensure this value is created for all clients.


Zag has over 30 years cross-industry experience and has been involved in both entrepreneurial companies as well as major blue-chip organisations at executive levels in a number of different countries.


At ARIS Europe, he built the European operations of a US consulting firm, growing the company with 2 acquisitions, resulting in revenues exceeding $40M within 2 years.  At Chase Cooper in the UK, he founded a risk management software and consulting company, securing deals with major banks and insurance companies globally and attracting a valuation of $30M within 5 years.


In blue-chip corporates, he has held senior and executive positions in companies such as Cap Gemini, SAP and Oracle. At MarchFirst, he was responsible for sales of over $120M from strategic consulting and digital services.


Zag has worked in international locations that have included: UK, China, South Africa, Kenya, Nigeria and UAE, giving him geographical and cultural appreciation.  He is passionate in helping companies and business leaders achieve their potential through innovation and alternative thinking to navigate their business more effectively.



Paula draws on over 30 years in large blue-chip firms and SMEs, giving her a wealth of experience from which to draw upon.

Paula’s combination of corporate experience from companies such as Marks & Spencer and Next, where she was responsible for over $130M revenues, along with numerous business consulting engagements lends itself well to the needs of PREDIXA's clients. 


In addition, Paula has hands-on experience and understands the challenges of being an entrepreneur, having been involved in several start-ups, including creating the first global trading platform for textile designers and buyers and securing funding of over $1M at the early stages. Paula’s passion has always been “to delight our customers” and this ethos continues her drive to deliver beyond client expectations, each time, every time.

An innovative and entrepreneurial thinker, with an excellent ability to lead and inspire at all levels, Paula brings wide-ranging skills from cross-industry backgrounds, complemented by a depth of knowledge across industries such as design, retail, and manufacturing. 


Sample Clients

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Find out more about how Predixa Dynamix can help your organisation become more effective and competitive.

PREDIXA | Area 2071 | Emirates Towers | Dubai, UAE

+971 444 384 56

©2020 PREDIXA.ai

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