top of page

The 'Holy Grail' Equation for Making Quality Business Decisions

Wouldn’t it be great to know all the answers and to be able to make the right business decisions every time?

You’re the most senior person in the company; everyone around you is supposedly there to serve you, providing you with the information you request (or so you think).

So you’re expected to know.

In your role of ‘boss’ - standing on that pedestal - the ‘buck’ stops with you.

Everyone is looking to you for those strategic as well as tactical, ‘how-do-we-get-ourselves-out-of-this-mess’ decisions.

You can’t show uncertainty or weakness. After all, that’s why you’re there, right?

And yet…..why is it still so hard to find the answers?

All business leaders desire stability and certainty, because then; decisions can be made with more surety - with fewer elements of change.

But in this rapidly changing world, it’s almost as if yesterday’s data is already out of date.

When sales are hard to come by in a challenging economy, you need to stand out from the crowd.

Your team are looking for decisiveness and clarity of mind, but what’s really going on?

How can you make any sort of quality business decision without the facts?

‘You can have data without information, but you cannot have information without data

- Daniel Keys Moran, Sci-Fi writer.

Quality data is essential to making informed decisions.

The goal for any business leader is to have the confidence that they are being provided with accurate data; to be turned into information, and then used to help provide the insight to make those quality decisions with certainty.

But what’s the difference between data and information?

Comparing Data vs information in a table with examples such as the UK and UAE
Data vs. Information